This is the sixth in a series of articles on the design and use of print media for value added marketing and advertising . This article deals with postcards if utilized correctly. They can be pricey with little return if not used correctly. Today's article will offer some tips on how best to use them correctly with the return value.
My best idea always comes up front first, as yours should - give them access to some"Special Report" which shows them what the most common pitfalls are when designing and planning a new marketing your business with print campaign or strategy; things like sales copy, colors, fonts etc.. Of course, show them how your company can AND WILL fix that issue for them.
It seems obvious but, hey, we have to start somewhere. And I get arguments from folks about how internet stuff and sites does not work or it doesn't apply to them.
Once you've got them as your"friend" on Facebook. Well, you can imagine the possibilities. It is possible to run promotions, send them funny barbershop humor, remind them that it is time for a haircut.wow. How about that? You can completely knock it. Client loyalty will soar and you'll never run from a steady stream of customers. Expand to the space that is adjoining and you might need to hire a spouse. Or simply enjoy the extra income, if you are happy.
Printers are operations supervisors. They have a queue of jobs which they work through in the fastest but they often still have quite a volume. An experienced specialist will be able to give you a good estimate of exactly how long it will take their work queue to clean and print your work. A printer will be upfront and honest with you about how long it will take them, and they are always keen to work to get your job done when you need it.
Mail - If the decision is to mail and you are a small business, the recommendation is to use the 4.25" x 5.5" because of reduced postage price, reduced printing price and, hopefully, reduced design price. Considering the USPO criteria, an approach is to display your business information on the front of the postcard and put coupons for specials on the trunk. One or two coupons with a pleasing lay-out will fit on the back left under the return address. We do not advocate putting coupons as it cheapens the look. Do put a notification on the front that the coupon specials are on the back.
These are just three of the best marketing materials in print which look here you can use. And while print marketing seems old in today's standard, it's very useful in advertising your therapy practice.